Endura Announces Partnership with Movistar Team

Endura will provide all of Movistar Team’s performance clothing and be the official supplier of Movistar Team clothing to retailers globally in a planned three-year deal with anticipated cooperation beyond then.

In the new partnership, Endura will work with Movistar Team in developing the performance apparel used by its riders with almost all of the clothing provided to the Team being produced in Endura’s own production facility in Livingston, Scotland.

The new 2014 Movistar Team clothing is scheduled to be shown for the first time before Christmas.

Movistar Team, based in Egüés near Pamplona in Spain, who finished 2013 at the top of the UCI’s WorldTour rankings, have a rich history in road racing and can trace their roots back to an amateur team in the late 1970s which then went on to become the famous Reynolds squad in 1980, before transforming into Movistar Team in 2011.

Over the years, the team has included many legendary riders, including such greats as Pedro Delgado and Miguel Indurain and now boasts a formidable line-up including Grand Tour stage winners Alejandro Valverde, Rui Costa and Nairo Quintana.

The team have recorded hundreds of wins in their illustrious palmares, including 12 overall victories across the three Grand Tour and no fewer than 29 wins so far in 2013. In 2013 the team has recorded four stages in the Giro d’Italia and three in the Tour de France, where Nairo Quintana also took the Mountains and Young Rider classifications, finishing 2nd overall.


Eusebio Unzue, Principal of Movistar Team:

This partnership is an important step forward for Movistar Team. By partnering with a fast growing company such as Endura, globally focused, and well-known for their quality, design and distribution network, we looked for a global partner to help us to spread our brand all over the world. Today is an important day for the future of Movistar Team.

Jim McFarlane, Director of Endura Ltd:

Movistar Team are at the top of their game and we have an excellent relationship with them. Right from the start of our discussions it was clear that we shared a common vision of how to work together and of the goals that we should set ourselves in this project. Everyone at Endura is excited to be working with such a professional and talented team of people and for our part we are extremely optimistic of what we can achieve for the Team in improving performances through technical development in the Team’s clothing.



Writer and expert