ABOUT ENDURA

Endura was founded in Scotland in 1993 with a no-nonsense commitment to advancing the performance and function of cycle apparel for all. As a maverick brand, it immediately launched a host of novel and challenging products that have gone on to earn iconic status globally and in many cases reset the benchmark of function and durability for the industry. This philosophy and disruptive innovation has carried the brand from Scottish local hero to global market leader.

Endura has been selected consistently as clothing partner by the worlds top teams and riders on road, mtb and triathlon. Their collaboration with leading experts in other fields such as aerodynamics and bike fitting ensures the product is constantly on the cutting edge.

On road, close partnerships UCI World Tour teams has driven a new level of R & D and production methods. This has resulted in incredible performances in race and on track including a successful attempt by Alex Dowsett on the Hour Record, multiple national TT titles and an impressive array of WorldTour podiums. Real world rider testing is combined with high tech, scientific lab sessions to gain significant improvements in aerodynamics, temperature regulation and comfort in all conditions.

This level of performance product isn't reserved exclusively for the pro's. Trickle-down is evident throughout the Endura range, with several products in the Pro SL collection having evolved directly from WorldTour experiences.

The Endura Drag2Zero aero triathlon program, QDC (Quick Dry Cool), has been developed in partnership with Simon Smart of Smart Aero Technology, widely acknowledged as the world's leading aerodynamisist in cyclesport. Drag improvements on the bike split have been achieved through painstaking F1 wind tunnel sessions of over 70 different exclusively developed prototypes and countless fabrics featuring aerodynamic surface profiling tuned to deliver maximum aero advantage at speeds experienced in competitive triathlon. A notable win for Nils Frommhold at Challenge Roth in 2015 saw him record a massive improvement on his bike leg from the previous year, with almost unchanged power output, proving verification of the gains recorded in the windtunnel development process.

Danny MacAskill’s films may have been watched online by tens of millions of people, but he is the very last person to behave like a superstar. Instead, Danny will rock up unannounced at our headquarters with nothing on his agenda more pressing than a brew and a chinwag. Endura and the street trials star share a proud Scottish heritage and strong mountain biking roots. It is a powerful, self-confident partnership but also great for Scotland and reinforces this wee country’s position as a hub of biking excellence.

Just as important as these big names are the Endura staff, who ride bikes and more importantly have a genuine passion for the sport and the products we produce. This shared passion creates a rich internal feedback stream which also plays an important role in the progression of the range ensuring the kit works for riders and pros alike.

At Endura we never take the easy route, never complacent, we are always thinking about the next part of the journey.