1 Million Trees. Every Year.
A step in the right direction.
From 2020 onwards, we commit to planting one million trees annually to help reduce the quantity of carbon in the atmosphere.
As a company that operates on a global level, we are very aware of our environmental impact and are working on a number of fronts to reduce our footprint. While we have been taking steps towards change - our kit has been PFC-free since 2018, we offer a repair service, and 1% of our net profit goes to good causes – we believe there is one over-riding challenge. “The one thing we must focus on now is the climate emergency,” Endura’s founders Jim McFarlane and Pamela Barclay point out. “If we don’t tackle climate change then there will not be a planet to clean up.”Our Committment
MT500 Freezing Point
For the Coldest Winter Trails
When the mercury plunges or the trails hit serious altitudes, the new MT500 Freezing Point Jackets and Trousers have been designed for MTBers by the brand with a serious history of creating foul weather gear. They’re also perfectly suited to the rising trend of e-mtb adventures, where the motor might be taking some of the strain and keeping you a little cooler than when you’re climbing at full gas using leg power alone.
Strategic panels are filled with lightweight PrimaLoft® GOLD insulation - made from 45% recycled content – boast an unbeatable warmth to weight ratio, housed in tough, durable outer fabrics and designed with cleverly positioned vents that work together for long tough climbs and frosty descents.Freezing Point Jacket Freezing Point Trouser
Dan Atherton has been knocked down and out, but always got back in the ring again. Still a formidable driving force behind the scenes of the race team, these days Atherton measures himself against his fearsome engineering in the Welsh hills rather than against the clock on the World Cup circuit. An undisputed track visionary and a king of trail construction.
Dan wears Endura’s award winning and almighty MT500 Collection. With more titles than the most celebrated prize fighter, the MT500 Waterproof Jacket is the undisputed champion of mountain bike apparel delivering ultimate weather protection for epic mountain bike adventures.Read Dan's story MT500 Jacket View MT500 Collection
Endura's Hardcore Roadies
trust in the Substance of Advantage
Endura was founded by Jim McFarlane, a committed road rider and amateur TTer from the 80’s. From a solid engineering background, the Endura philosophy has always been based on the substance of advantage and not just the whim of style. We make the right kind of kit for tough conditions. We ride because that’s what we do. It’s a habit, it’s part of us, it's a constant.
We’ll still be riding when it’s no longer cool.Show All Road Product
HUMMVEE SHORT II
Respect is earned. Trust is forged. Reputation is hard won. Our Hummvee Short has been the last word in durability for nearly two decades, since we sat down with a group of straight-talking London cycle couriers and designed what they needed in a short. The result became a classic that was also immediately adopted by mountain bikers.Mens Womens