Endura Covid-19 Update
We're all in this together and we all have a responsibility to do our bit and follow the latest local advice to help keep people safe from COVID-19. With cycling viewed as an essential mode of transport and a valuable way of taking exercise, we're still operating at much reduced capacity to support both you and the bike trade. To help whilst we're #RidingItOut together, we're going to put out some hints & tips and bits & bobs to keep us all on track.#RidingItOut together COVID-19 Update
We are Built on Baggies
Right now we are all in need of some light relief and this mock-u-mercial mini-film celebrates the noble Baggy Short featuring a rack of recognizable faces, just from a slightly alternate universe... Early pioneers of baggy shorts back in the 90’s, Endura earned a reputation forged on no-nonsense durable kit for committed riders and pro’s alike.
From our early collaboration with the hardcore bike courier scene in the 90’s that spawned the iconic Hummvee, the baggy short has been adopted by all tribes of riders from downhill to gravel, commute to adventure. A work horse piece of kit that can be loaded with cargo and relied on to protect and serve you in and out the saddle. Endura’s baggies have led a look for generations of off-roadies.
Spring 2020 sees the addition of no less than seven new styles to our already strong baggy shorts line-up for any type of mountain biking.Men's Baggy Shorts Women's Baggy Shorts
Times are tough -
but they will get better
A note from Endura about COVID-19
We recognise that the coronavirus pandemic is now severely impacting daily lives and taking a dreadful toll worldwide. It’s all of our responsibility to help prevent it spreading further. A heartfelt thankyou to everyone fighting this emergency.
Stay safe, follow local advice, wash your hands and be nice.
Pro SL Bibshort
The Best just got better
Ride with the substance of advantage in the revamped Pro SL Bibshorts, the latest version of our game changing, multi award winning best seller.
Overhauled for 2020, the new Pro SL Bibshort with award-winning multiple pad width technology now boasts a ‘perfect fit’ with lumbar support and power straps. Made from high quality Italian power Lycra® fabric with Coldblack® technology dramatically reducing heat buildup and providing UPF50, this bibshort features an ergonomic, pre-shaped multi panel construction for an ideal fit in the road riding position. Available in 3 pad width options, the updated 700 series pad delivers unrivalled comfort.Pro SL Bibshort Long Leg version Available
1 Million Trees. Every Year.
A step in the right direction.
From 2020 onwards, we commit to planting one million trees annually to help reduce the quantity of carbon in the atmosphere.
As a company that operates on a global level, we are very aware of our environmental impact and are working on a number of fronts to reduce our footprint. While we have been taking steps towards change - our kit has been PFC-free since 2018, we offer a repair service, and 1% of our net profit goes to good causes – we believe there is one over-riding challenge.
“The one thing we must focus on now is the climate emergency,” Endura’s founders Jim McFarlane and Pamela Barclay point out. “If we don’t tackle climate change then there will not be a planet to clean up.” (Read More)Our Commitment
Endura's Hardcore Roadies
trust in the Substance of Advantage
Endura was founded by Jim McFarlane, a committed road rider and amateur TTer from the 80’s. From a solid engineering background, the Endura philosophy has always been based on the substance of advantage and not just the whim of style. We make the right kind of kit for tough conditions. We ride because that’s what we do. It’s a habit, it’s part of us, it's a constant.
We’ll still be riding when it’s no longer cool.Men's Road Women's Road
HUMMVEE SHORT II
Respect is earned. Trust is forged. Reputation is hard won. Our Hummvee Short has been the last word in durability for nearly two decades, since we sat down with a group of straight-talking London cycle couriers and designed what they needed in a short. The result became a classic that was also immediately adopted by mountain bikers.Mens Womens