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Endura MTB

Endura’s flagship MT500 collection has pushed the boundaries of function and durability setting new standards. Working with the Athertons and Hazzard Racing, the range has never been stronger or tougher.

Men's Mountain Women's Mountain

Endura Transit

We've been making cycling commuter's journeys safer and more comfortable for many years. Choose Life. Choose Bike. Leave the gridlock standing and opt for health benefits and an improved quality of life.

Men's Urban Women's Urban

Endura Bibshorts

Garment technologies developed by Endura for the most demanding races in professional cycling are available to cyclists who ride only for passion in our flagship road collection - Pro SL.

Men's Bibshorts Women's Bibshorts


Sustainability is a value that is espoused all the way from the top of Endura and it now shapes the way we design our product and how we operate our business. For the year 2020 Endura pledge to plant at least one million trees to help remove carbon from the environment.

Our Commitment










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MT500 #ForceForGood

Undisputed kit of choice of the Athertons

Endura introduce the fourth generation of MT500 Waterproof Jacket as chosen by Rachel, Dan and Gee Atherton. Slicker, sharper, Hi-fi Sci-fi that stands firm side-by-side with our awesome helmets and protection. This kit is committed, feature-packed and delivering monster breathability. What also sets this latest iteration apart from the pack are the collection's eco credentials using an environmentally friendly PFC free DWR treatment. This fabric is also certified as having been made in a way that eliminates harmful substances from the supply chain, ensuring that products are safe for consumers, workers and the environment. #ForceForGood

Men's MT500 Jacket Women's MT500 Jacket Find Out More

Endura's Hardcore Roadies

trust in the Substance of Advantage

Endura was founded by Jim McFarlane, a committed road rider and amateur TTer from the 80’s. From a solid engineering background, the Endura philosophy has always been based on the substance of advantage and not just the whim of style. We make the right kind of kit for tough conditions. We ride because that’s what we do. It’s a habit, it’s part of us, it's a constant.

We’ll still be riding when it’s no longer cool.

Men's Bibshorts Women's Bibshorts

We are Built on Baggies


Right now we are all in need of some light relief and this mock-u-mercial mini-film celebrates the noble Baggy Short featuring a rack of recognizable faces, just from a slightly alternate universe... Early pioneers of baggy shorts back in the 90’s, Endura earned a reputation forged on no-nonsense durable kit for committed riders and pro’s alike.

From our early collaboration with the hardcore bike courier scene in the 90’s that spawned the iconic Hummvee, the baggy short has been adopted by all tribes of riders from downhill to gravel, commute to adventure. A work horse piece of kit that can be loaded with cargo and relied on to protect and serve you in and out the saddle. Endura’s baggies have led a look for generations of off-roadies.

Spring 2020 sees the addition of no less than seven new styles to our already strong baggy shorts line-up for any type of mountain biking.

Men's Baggy Shorts Women's Baggy Shorts

Times are tough -
but they will get better

A note from Endura about COVID-19

We recognise that the coronavirus pandemic is now severely impacting daily lives and taking a dreadful toll worldwide. It’s all of our responsibility to help prevent it spreading further. A heartfelt thankyou to everyone fighting this emergency.

Stay safe, follow local advice, wash your hands and be nice.

#RidingItOut together

Pro SL Bibshort

The Best just got better

Ride with the substance of advantage in the revamped Pro SL Bibshorts, the latest version of our game changing, multi award winning best seller.

Overhauled for 2020, the new Pro SL Bibshort with award-winning multiple pad width technology now boasts a ‘perfect fit’ with lumbar support and power straps. Made from high quality Italian power Lycra® fabric with Coldblack® technology dramatically reducing heat buildup and providing UPF50, this bibshort features an ergonomic, pre-shaped multi panel construction for an ideal fit in the road riding position. Available in 3 pad width options, the updated 700 series pad delivers unrivalled comfort.

Pro SL Bibshort Long Leg version Available

1 Million Trees. Every Year.

A step in the right direction.

From 2020 onwards, we commit to planting one million trees annually to help reduce the quantity of carbon in the atmosphere.

As a company that operates on a global level, we are very aware of our environmental impact and are working on a number of fronts to reduce our footprint. While we have been taking steps towards change - our kit has been PFC-free since 2018, we offer a repair service, and 1% of our net profit goes to good causes – we believe there is one over-riding challenge.

“The one thing we must focus on now is the climate emergency,” Endura’s founders Jim McFarlane and Pamela Barclay point out. “If we don’t tackle climate change then there will not be a planet to clean up.” (Read More)

Our Commitment