THE ENDURA "ONE MILLION TREES" INITIATIVE

Endura have just planted 1 Million Trees and will be CO2 Negative by 2024. Find out more about our sustainability stories.

CAMPAIGNS

Hummvee Alpine Stolen Hour

Sometimes a ‘stolen’ ride is the best ride. The no-time-to-change, ride-in-what-you’re-wearing kind of ride. Endura’s expanded Hummvee collection is filled with casual but technical garments that outperform street fashion, leaving you ready to ride at a moment’s notice. Respect is earned. Trust is forged. Reputation is hard won. The iconic Hummvee Short still sits at the heart of the range. This versatile baggy short has been the last word in durability for nearly two decades since Endura sat down with a group of straight-talking London cycle couriers, way before it was cool or in the mainstream conscious, and designed what they needed in a short. They loved them, and so did mountain bikers; a legend was born. Because icons can be rugged as well as beautiful.

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KRISS KYLE X ENDURA X RED BULL

That sums up this brand new collab between Kriss Kyle, Red Bull and Endura. We’ve partnered with one of the most progressive bike talents out there, and the adventure sports power house that is Red Bull , to create a mini-collection that is part Kriss, part Endura, part Red Bull, and that’s fully wildcat in style.

Explore the collection

MT500 Smok’n Prints

The Atherton siblings front this unashamed full-on fashion extravaganza. Psychedelic prints and pants on fire… strap in for the ride.

Embrace the new riding season with bold psychedelic prints and a kaleidoscope of colour. A trance sequence of head to toe outfitting for him and her. With a reputation for dialled style on and off the tracks, the Athertons will showcase this unashamed fashion campaign. Inject flare and energy back into MTB with MT500 Smok'n Prints.

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DANNY MACASKILL AND KRISS KYLE RIDE HELMETS

Protection It’s In Our DNA ….. trusted, no-nonsense kit. Find out why two of the most radical and provocative riders of the moment are choosing Endura for their Helmets and Protection.

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RIDE HARDER, LONGER

#ergonomistry
Endura and Phil Burt collaborative Ergonomistry Project launches with Taboo-busting NEW Women’s Pro SL EGM Bibshort. The Ergonomistry philosophy is very simple: Ergonomic innovation and comfort engineering, backed by both medical science and rigorous rider testing… Love at first fit guaranteed.

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GV500 - OFF'N'ON

All GV500 products are carefully crafted to work as a system, providing ample storage for epic day-long to multi-day adventures whilst retaining a bulk-free, streamlined fit. We focus on packability, simplicity as well as our trademark durability … long-lasting essentials to accompany you on your adventures.

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