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Dan Atherton has been knocked down and out, but always got back in the ring again. Still a formidable driving force behind the scenes of the race team, these days Atherton measures himself against his fearsome engineering in the Welsh hills rather than against the clock on the World Cup circuit. An undisputed track visionary and a king of trail construction.

Dan wears Endura’s award winning and almighty MT500 Collection. With more titles than the most celebrated prize fighter, the MT500 Waterproof Jacket is the undisputed champion of mountain bike apparel delivering ultimate weather protection for epic mountain bike adventures.

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The Stolen Hour

Mountain Fresh Utility

Sometimes a ‘stolen’ ride is the best ride. The no-time-to-change, ride-in-what-you’re-wearing kind of ride. Endura’s expanded Hummvee collection is filled with casual but technical garments that outperform street fashion, leaving you ready to ride at a moment’s notice.

Our Hummvee Collection has been around for nearly two decades and - with winter drawing closer - it's time to grab a ride whenever you can. The rugged Hummvee range has you covered.

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Rachel Atherton, World Champion


The sensational Rachel Atherton notched up yet another global title with an emphatic performance at the UCI MTB World Championships in Lenzerheide last week to claim her fifth elite rainbow jersey. The youngest sibling of the first family of downhill mountain biking now has five World Championships, Five World Cup titles and over 30 UCI World Cup race wins under her belt – meaning that her place in MTB history is secure with more still to come.

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Generation K - Kade Edwards showing his true colours


2018 Junior MTB Downhill Champion Kade Edwards is at home on two wheels, whether that's riding World Cups for Trek Factory, ripping on trails or hitting the skatepark.

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Outfitters to the WorldTour

Scottish cycle clothing company’s innovative aero garment engineering kits out one of the World Tour’s most illustrious teams. Our latest video takes you through the process of producing Movistar Team’s cycling kit for the Tour de France. From designing and aero engineering in Scotland to the fitting room, where Movistar’s pro cyclists give us their feedback, before we print and hand-sew the kit, ready for the World Tour.

Watch the Video Endura & Movistar Team Endura Custom

Designed for Danny


Exceptional riding needs exceptional kit. Our flagship MT500 MTB Range helped Danny MacAskill tackle the mighty Kilimanjaro.

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Endura - 25 Years of Speed


Creative sessions with Graeme Obree and high-performance partnerships with Movistar Team and Drag2Zero are only the latest developments in Endura's 25 years of speed. The future is bright for the mavericks of Livingston.

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