Skip to content Skip to navigation menu


All Tribes. One Clan.

Down Arrow










Learn More

Win over $2000 of #EnduraCustom kit for your club


To underline our support for the club scene, we’re offering three clubs the chance to win over $2000 of custom kit for their members.

Tell us why your cycling or triathlon club is extra special in one sentence and three photos to be in with a chance to win.

Enter Competition

Kriss Kyle

Protected by Endura

When you’re pushing the envelope in the way that Kriss Kyle likes to whilst bringing supreme BMXing skills to the world of MTBing – you’re going to take a slam from time to time. And busting big moves mean that the hits are big too. You’ll have seen Kriss on the rampage in The Scottish Wildcat vid, so buckle up and get ready to wince in The Scottish Wildcat Outtakes.

Kriss rides. We protect. Our wide range of MTB Protectors kept him ready for more riding and more slams. Protection. It’s in our DNA.

Browse Protection Shop MTB

Kriss Kyle


It's a biggee - we're hooking up with the hottest British BMX talent, Scotland’s very own Kriss Kyle, arguably one of the world's most exciting riders right now. Kriss will be rocking Endura helmets and protection for all his riding. But in a new development for the young Scot, he embarks on a new series of MTB projects where he brings BMX to the mountain and will be riding specially radically designed Endura apparel in his new video.

We've got five of Kriss's Scottish Wild Cat jerseys to give away, enter for a chance to win.

Enter Competition Kriss' Story

Endura & Sustainability

Producing products in a way that has minimal impact on the planet and the future for generations to come is incredibly important for Endura and our parent company Pentland Brands. We have made a number of significant steps in the right direction but we recognise the need to do more and faster. We also believe strongly in the ‘substance of sustainability’ and will not make a PR story out of an ‘eco gimmick’. Endura is committed to honestly reducing our global environmental footprint throughout the chain from source to end-of-life solutions. Here are some of the steps so far….

Read More


Respect is earned. Trust is forged. Reputation is hard won. Our Hummvee Short has been the last word in durability for nearly two decades, since we sat down with a group of straight-talking London cycle couriers and designed what they needed in a short. The result became a classic that was also immediately adopted by mountain bikers.

Mens Womens

Graeme Obree’s Banned by the UCI


As our Surface Silicone Topography joins the long list of innovative products to be outlawed by cycling's governing body, we asked Graeme Obree, Endura's Disruptor in Chief, to take a look at some of the other designs to have fallen foul of the UCI's whims.

Read More Graeme’s Story D2Z Aero Collection

Choose Life. Choose Bike.


Worn down by your daily commute by car or on public transport? Why not embrace riding to work by bike? In big metropolises around the world, millions of commuters are stuck in heavy traffic every day. However, tomorrow could be different: around 80.000 Londoners already choose to beat the rush by taking their bike. They choose to be faster, fitter, smarter, and healthier - and you can, too!

Read more

The Stolen Hour

Mountain Fresh Utility

Sometimes a ‘stolen’ ride is the best ride. The no-time-to-change, ride-in-what-you’re-wearing kind of ride. Endura’s expanded Hummvee collection is filled with casual but technical garments that outperform street fashion, leaving you ready to ride at a moment’s notice.

Our Hummvee Collection has been around for nearly two decades and - with winter drawing closer - it's time to grab a ride whenever you can. The rugged Hummvee range has you covered.

View the tribe View the collection


the roadie favorite

A perennial favourite for the experienced roadie or the ambitious newcomer, the FS260-Pro collection combines performance, comfort and sharp styling throughout the range. The fresh, clean, contemporary look frames technologies filtering down from the Pro SL collection.

Mens FS260-Pro Womens FS260-PRO



Dan Atherton has been knocked down and out, but always got back in the ring again. Still a formidable driving force behind the scenes of the race team, these days Atherton measures himself against his fearsome engineering in the Welsh hills rather than against the clock on the World Cup circuit. An undisputed track visionary and a king of trail construction.

Dan wears Endura’s award winning and almighty MT500 Collection. With more titles than the most celebrated prize fighter, the MT500 Waterproof Jacket is the undisputed champion of mountain bike apparel delivering ultimate weather protection for epic mountain bike adventures.

Read Dan's story View product