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20% OFF EVERYTHING

Black Friday Sale

We like to look after the Endura Clan – we’d like to offer you a special 20% code to spend over Black Friday weekend. Pick up a great deal, no matter what tribe of rider you belong to – MTB, Road, Triathlon, Urban – we have you covered for apparel and accessories.

Use the promotional code ALLTRIBESONECLAN for 20% off everything on site. Terms and conditions apply.

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MT500 Freezing Point

For the Coldest Winter Trails

When the mercury plunges or the trails hit serious altitudes, the new MT500 Freezing Point Jackets and Trousers have been designed for MTBers by the brand with a serious history of creating foul weather gear. They’re also perfectly suited to the rising trend of e-mtb adventures, where the motor might be taking some of the strain and keeping you a little cooler than when you’re climbing at full gas using leg power alone.

Strategic panels are filled with lightweight PrimaLoft® GOLD insulation - made from 45% recycled content – boast an unbeatable warmth to weight ratio, housed in tough, durable outer fabrics and designed with cleverly positioned vents that work together for long tough climbs and frosty descents.

Freezing Point Jacket Freezing Point Trouser

THE UNDISPUTED

#KingOfMountainJackets

Dan Atherton has been knocked down and out, but always got back in the ring again. Still a formidable driving force behind the scenes of the race team, these days Atherton measures himself against his fearsome engineering in the Welsh hills rather than against the clock on the World Cup circuit. An undisputed track visionary and a king of trail construction.

Dan wears Endura’s award winning and almighty MT500 Collection. With more titles than the most celebrated prize fighter, the MT500 Waterproof Jacket is the undisputed champion of mountain bike apparel delivering ultimate weather protection for epic mountain bike adventures.

Read Dan's story MT500 Jacket View MT500 Collection

Endura's Hardcore Roadies

trust in the Substance of Advantage

Endura was founded by Jim McFarlane, a committed road rider and amateur TTer from the 80’s. From a solid engineering background, the Endura philosophy has always been based on the substance of advantage and not just the whim of style. We make the right kind of kit for tough conditions. We ride because that’s what we do. It’s a habit, it’s part of us, it's a constant.

We’ll still be riding when it’s no longer cool.

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Endura & Sustainability

Producing products in a way that has minimal impact on the planet and the future for generations to come is incredibly important for Endura and our parent company Pentland Brands. We have made a number of significant steps in the right direction but we recognise the need to do more and faster. We also believe strongly in the ‘substance of sustainability’ and will not make a PR story out of an ‘eco gimmick’. Endura is committed to honestly reducing our global environmental footprint throughout the chain from source to end-of-life solutions. Here are some of the steps so far….

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HUMMVEE SHORT II

Respect is earned. Trust is forged. Reputation is hard won. Our Hummvee Short has been the last word in durability for nearly two decades, since we sat down with a group of straight-talking London cycle couriers and designed what they needed in a short. The result became a classic that was also immediately adopted by mountain bikers.

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