Hummvee, always and forever
The Hummvee has been definitive baggy short in cycling for decades – much admired, much copied, but never bettered. It’s the baggy short that’s always and forever. All the durability of earlier iterations, made from tough nylon and featuring double stitched in critical areas, making them nearly indestructible.
Pump for Peace World Cup kit reveal
Endura Custom worked with the Pump for Peace Racing Team to create an impactful new kit, launched at the opening round of the UCI Mountain Bike World Cup in Lenzerheide
Endura Custom gets even better
With more choice for women and updated products now is the best time ever to choose Endura Custom
Endura partner with Pump for Peace Racing Team
A new partnership with a professional mountain bike team that draws its riders from marginalised countries and communities with the aim of forging pathways to high-performance cycling on the global stage.
After The Storm
Diversity champion Aneela McKenna’s new film explores her workplace racial trauma and the power of the bike in overcoming the impacts of racial discrimination.
Rider2Leader – supporting women to become MTB Leaders
Hear from Glenore Lodge’s Emma Holgate on an the innovative Ride2Leader programme that aims to increase the representation of women in the mountain bike leading and coaching industry.
Endura announced as headline sponsors for Limitlass
Limitlass presented by Endura – a three day festival of mountain biking for women in Royal Deeside
Endura joins the PeopleForBikes Coalition
Endura joins bike industry group supporting the work for US bike advocacy.
Heading to the hills? It’s time to ThinkWINTER
Heading to the hills in winter can be hugely rewarding and has created some of our favourite mountain biking memories. Here’s some advice on staying safe when it’s cold out.