Built on Baggies Episode II
A year on and we are all still in need of some light relief, and our latest episode of mock-u-mercial mini-film again celebrates the noble Baggy Short featuring a rack of recognizable faces, just from a slightly alternative universe...
Early pioneers of baggy shorts back in the 90’s, Endura earned a reputation forged on no-nonsense durable kit for committed riders and pro’s alike. The BoB Crew (as no-one else calls them) of Rachel Atherton, Joe Barnes, Aneela and Andy from GoWhere Scotland and Harald Philipp are joined by none other than Kriss Kyle and Gee Atherton this time around for more shorts and more bagginess than ever before. From our early collaboration with the hardcore bike courier scene in the 90’s that spawned the iconic Hummvee, the baggy short has been adopted by all tribes of riders from downhill to gravel, commute to adventure. A work horse piece of kit that can be loaded with cargo and relied on to protect and serve you in and out the saddle. Endura was Built on Baggies… let us entertain you with our madcap world of Baggy Short capers.
Endura – The last word in riding baggy shorts.Men's Baggy Shorts Women's Baggy Shorts
Endura GV500 Off'n'On
With over 25 years of heritage engineering game-changing cycling kit for on and off road, few brands are better placed to deliver a no-nonsense Gravel collection. The Endura GV500 range deploys our favourite tricks, materials and technologies from both tribes, to create adventure specific garments that are ready to tackle every surface. With input and wear testing by world class adventure cyclists including highly acclaimed ultra-endurance racer James Hayden, as well as a raft of committed enthusiasts, we are confident it is optimised for an evening gravel blast to a trans-continental crossing and everything in-between.
All GV500 products are carefully crafted to work as a system, providing ample storage for epic day-long to multi-day adventures whilst retaining a bulk-free, streamlined fit. We focus on packability, simplicity as well as our trademark durability … long-lasting essentials to accompany you on your adventures.James Hayden GV500 Products
One Million Trees Towards Becoming CO₂ Negative
Endura has just planted 1.3 Million Trees. When we launched our One Million Trees Initiative at the start of 2020, we committed to planting one million trees annually for the next ten years to ultimately eliminate Endura’s carbon footprint. With the help of our reforestation partners in Mozambique, the first year’s target was exceeded by 30%, with more than 1.3 million mangroves planted in the Maputo Bay area and plans to start planting here in Scotland soon. With this important milestone met, we have now set a bold new target - to become CO₂ negative by 2024.Read more
Wind - friend or foe dependant on the direction, but almost always a factor when riding on the road in winter. The Windchill range acts as a windproof shield preventing heat loss, while transporting sweat away from your body creating a comfortable, warm micro climate while the soft, stretch fabrics ensure a great fit on the bike. It won’t reduce the headwind but it will help keep your body working at its optimum temperature to push on and enjoy the ride.Bibshort
Luminite Street Lighting
Luminite Street Lighting - Embrace the new normal with novel and contemporary high-viz jackets and helmets featuring integrated reflective and lights. Navigate the concrete jungle with confidence. In a pre COVID-19 world, millions of people commuted to work by car or public transport. The average traffic speed in London was below 16 miles per hour and commuters in New York spent almost an hour and a half on crammed public transport. In Berlin commuters spent almost two full days in stationary congestion in 2017, and 76% of Parisians have said they take a pay cut to avoid their daily commute. Choose life, choose bike is the logical and ethical choice for modern urban transit in a post-Covid-19 world: get fit, save time and save the planet by using two wheels for your commute. But don’t compromise on style. Commute, transit, or urban e-bike - Endura’s new Urban Luminite garments and city lids let you pimp your ride with directional visibility and street cred while keeping you safe.#ChooseLifeChooseBikeShop Luminite Street Lighting
Undisputed kit of choice of the Athertons
Endura introduce the fourth generation of MT500 Waterproof Jacket as chosen by Rachel, Dan and Gee Atherton. Slicker, sharper, Hi-fi Sci-fi that stands firm side-by-side with our awesome helmets and protection. This kit is committed, feature-packed and delivering monster breathability. What also sets this latest iteration apart from the pack are the collection's eco credentials using an environmentally friendly PFC free DWR treatment. This fabric is also certified as having been made in a way that eliminates harmful substances from the supply chain, ensuring that products are safe for consumers, workers and the environment. #ForceForGoodMen's MT500 Jacket Women's MT500 Jacket Find Out More
1 Million Trees. Every Year.
A step in the right direction.From 2020 onwards, we have committed to planting one million trees annually to help reduce the quantity of carbon in the atmosphere and we are on schedule. As a company that operates on a global level, we are very aware of our environmental impact and are working on a number of fronts to reduce our footprint. While we have been taking steps towards change around garment eco credentials, longevity of product use and end-of-life, we believe there is one over-riding challenge for the planet - which is Climate Change. The planting of trees is nature’s most effective solution and we can immediately start extracting carbon from the atmosphere.
“The one thing we must focus on now is the Climate Emergency,” Endura’s founders Jim McFarlane and Pamela Barclay point out. “If we don’t tackle climate change then there will not be a planet to clean up.” (Read More)
This means that for every apparel garment you buy we will plant a tree.