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Choose Life. Choose Bike.

Our Urban Transit Collections
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Choose Life. Choose Bike.


Worn down by your daily commute by car or on public transport? Why not embrace riding to work by bike? In big metropolises around the world, millions of commuters are stuck in heavy traffic every day. However, tomorrow could be different: around 80.000 Londoners already choose to beat the rush by taking their bike. They choose to be faster, fitter, smarter, and healthier - and you can, too!

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Urban Collection

Great style on and off the bike.

The Endura Urban riding collection, offers a counterpoint to the sea of commuter hi-viz for those who chose a more discrete look to their apparel. Minimal, detailed, confident, yet supremely practical and versatile. Designed to look as great off the bike, as it works on the bike.

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Hummvee Collection

Respect is earned. Reputation is hard won.

Feature rich and highly versatile Endura’s iconic Hummvee collection is the perfect gateway to in to the world of technical bike apparel, for those not interested Lycra.

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Arrive Alive - in Hi-vis colours

“Arrive Alive”, are the watchwords for the Luminite range. Ride confidently, safe in the knowledge that you are emblazoned with EN471 standard reflective safety chevrons in a bold, contemporary aesthetic. Luminite offers a range of hi-vis colour options to ensure that other road users will see you night and day.

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Whatever you ride

We've got you covered

We’ve been making cycle commuter’s journeys safer and more comfortable for many years whether that’s with the super-bright Luminite range, that we relaunched last autumn, or more subtle urban styles that move effortlessly from the bike to the office or café. Our road and MTB ranges also feature kit that segue from open roads and trails into a city environment.

Go Loud Go Subtle

5 Things

Essential to your commute

As a bike friendly employer, we love to see the Endura peloton cruise in by bike every morning. They're riding in all weathers on a mix of long and short, on and off road routes - so who better to ask about the gear that you need to make your ride to work comfortable and safe? Check out their five essential bits of kit for the new bike commuter.