From WorldTour To You
Graeme Obree: Mind, Body & Soul
As holder of two World Hour Records and two pursuit World Champion Titles, Graeme Obree has made a career out of defying time. Mind, Body and Soul. This film illuminates his philosophy on life.
Routinely dismissed as a maverick, with the benefit of hind-sight, it turns out that on many levels Obree was ahead of his time. Obree was a lone voice refusing to dope at a time when it was systematic in the peloton. He was one of the first to publicly break the taboo around male mental health. He rejected material status trappings long ago in favour of simple living with a minimal environmental footprint.
Looking, feeling and thinking so incredible at the age of 55 on this, the 25th anniversary of his final World Champ title, he is an inspirational survivor. We may not have much in common with Graeme Obree but we can all learn from his story.Watch the Film Graeme's Story
Endura's Hardcore Roadies
trust in the Substance of Advantage
Endura was founded by Jim McFarlane, a committed road rider and amateur TTer from the 80’s. From a solid engineering background, the Endura philosophy has always been based on the substance of advantage and not just the whim of style. We make the right kind of kit for tough conditions. We ride because that’s what we do. It’s a habit, it’s part of us, it's a constant.
We’ll still be riding when it’s no longer cool.Men's Bibshorts Women's Bibshorts
Pro SL Bibshort
The Best just got better
Ride with the substance of advantage in the revamped Pro SL Bibshorts, the latest version of our game changing, multi award winning best seller.
Overhauled for 2020, the new Pro SL Bibshort with award-winning multiple pad width technology now boasts a ‘perfect fit’ with lumbar support and power straps. Made from high quality Italian power Lycra® fabric with Coldblack® technology dramatically reducing heat buildup and providing UPF50, this bibshort features an ergonomic, pre-shaped multi panel construction for an ideal fit in the road riding position. Available in 3 pad width options, the updated 700 series pad delivers unrivalled comfort.Pro SL Bibshort Long Leg version Available
D2Z Aero Collection
Always Fastest - Whatever your speed
When speed is your life, your passion, your reason to ride, every detail matters. It’s why we’ve created the new Endura Drag2Zero® Aero collection, with aerodynamicist Simon Smart.Show Products
Pro SL Collection
Developed with Movistar Team
Garment technologies developed by Endura for the most demanding races in professional cycling are available to cyclists who ride only for passion in our flagship road collection - Pro SL.Show Products
The Roadie favourite
A perennial favourite for the experienced roadie or the ambitious newcomer, the FS260-Pro collection combines performance, comfort and sharp styling throughout the range. The fresh, clean, contemporary look frames technologies filtering down from the Pro SL collection.Show Products
For hot climates
Designed for warm climates, the Hyperon range deploys lightweight fabrics and heat-busting features to provide exceptional temperature regulation and avoid heat build-up in the saddle.Show Products
Fast, athletic race kit
Train hard, race easy. For the hardcore roadie training and racing can sometimes be an unglamorous wet and cold affair. FS260-Pro Adrenaline is for training AND racing, because nothing feels better than fast and light. Clothing that protects, but doesn’t weigh you down. Garments that help you reach the adrenaline high of riding to your limit.View Collection
Gold Standard Winter Warmers
Pro SL featuring PrimaLoft® Gold Insulation
Making the best even better, Endura introduce improved, overhauled versions of their Pro SL PrimaLoft® offer for Winter 2019 to keep hardcore roadies warm throughout winter.
As one of only a handful of cycle apparel brands using PrimaLoft®, Endura continue to develop Pro SL products which exploit the benefits of this incredibly lightweight insulator. Providing unrivalled warmth to weight ratio and a tiny pack size, the Pro SL PrimaLoft® Jacket and Gilet offer versatile core body insulation for deep winter conditions.Pro SL PrimaLoft Pro SL Collection
Aero Technologies - SST™
Surface Silicone Topography
This exclusive, patent pending technology has been developed by Endura in close collaboration with Simon Smart of Drag2Zero® and validated by the world’s top road riders on the UCI WorldTour. SST™ is the result of years of R & D, studying airflow in wind tunnel in conjunction with the development of ground breaking new production methods to bring theoretical ideas to real world riding. Strategically positioned 3D chevrons positively affect airflow around the body, reducing drag at the speeds relevant to the target rider.Learn more
Winter Training Essential
Explore Hyperon Legwear for perfect turbo conditions
Hitting Zwift this winter? You’re going to get hot on Watopia, no matter how big your fan is or how cold your bike cave is. Endura’s Hyperon range was created for high temperature riding but it performs outstandingly indoors too. Extra wicking mesh fabric and the 500-Series pad featuring DisperseFoam for enhanced moisture management will keep you cool when the tempo gets hot.Show Hyperon Products
Multi Pad-Width Options
Developed with GebioMized®
Choose the pad width that best matches the geometry of your pelvis to reduce pressure peaks, the key to improved comfort. Endura’s 700 series pad has been developed through scientific testing in collaboration with gebioMized® and pro rider feedback and is ridden by Movistar Team and Cervélo Bigla Women's Pro Cycling Team. For best fit visit an Endura® GebioMized® PadFit™ Centre.Find a PadFit™ Centre Match your saddle
Gravel & Adventure
Jenny Graham is an inspiration to every cyclist and especially every woman out there. Having completed challenges such as the Highland Trail 550, the Cairngorm Loop, the Arizona Trail Race and a four-day winter LEJOG, in 2018 she beat the world record for the fastest female circumnavigation of the world by nearly 3 weeks.
The 38-year old member of The Adventure Syndicate cycled 18,000 miles across four continents. Travelling east through 16 countries, she faced bears in Canada, close-passing lorries on the Trans-Siberian Highway, and sub-zero temperatures as she rode through the southern hemisphere's winter.Read Jenny's Story
Road & Track
Riding from Lands End to John o’ Groats represents a lifetime’s achievement for the comparative handful of cyclists who complete ‘LEJOG’ each year. For James MacDonald, however, LEJOG was not enough. James rode 1725 miles from John o’ Groats to Lands End and back from Lands End to John o’ Groats, in five days, 18 hours and three minutes to set a new world record. Endura made an important contribution to the record: a custom clothing solution offering the aerodynamic performance to ride at record-breaking pace, while providing sufficient warmth to wear through the night on a ride made in September in the Great British climate.Read James' stoy
Athlete & Genius
Twice a World Champion, twice an hour world record holder and a constant innovator in pursuit of speed, Graeme Obree is no ordinary brand ambassador. Obree acts as our innovative catalyst, challenging our Product Development team with left field ideas and pushing us to re-think rather than just think. A mercurial talent, it’s been long debated whether Graeme’s phenomenal results came from his pioneering position or raw power, we took him to Drag2Zero’s wind tunnel facility to find out whether he’s an athlete or genius.Graeme’s Story Watch 'Athlete or Genius'
A world class athlete and a Doctor of Pure Mathematics. The Italian’s maverick, self funded attempt on the UCI Hour Record came within touching distance of success in Mexico last year, finishing just 404m short of establishing a new mark. With the support of Endura and with access to our latest D2Z Encapsulator Suit SST, Bussi will be returning to the Aguascalientes Bicentenary Velodrome this autumn aiming to set a new world record in one of cycling’s blue ribbon event.Vittoria's story Vittoria's Hour Record
Road & Adventure
James Hayden - inspirational adventure cyclist and two times winner of the Transcontinental Race. Following his switch to off-road ultra-endurance races last year, an attempted robbery by horseback highwayman cost James a shot at winning in his first Silk Road Mountain Race in 2019. Expect to see him back at the front of the pack this year looking for the win.
“This partnership is a perfect fit for me; during ultra-races I can find myself in 40 degree heat, to then being caught in a snowstorm all in the same race - so I need kit that fits a range of ever-changing conditions which Endura certainly deliver on”, says James Hayden.James & Endura
Marcel Kittel, the leading sprinter of his generation and multiple Grand Tour stage winner, is part of the Endura clan. He not only enjoys aiding new and existing product development, but supporting growth within cycling beyond racing, too, as he can now pick any discipline he fancies, a fact clearly echoed by his diverse bike collection of road, gravel and mountain bikes.
“Everyone has their own reason to ride and in the end, it should maybe challenge you – but for sure also make you happy,” says the ex-professional cyclist. With a palmarès like Kittel’s, it goes without saying that his experience is highly valued in the continued improvement of Endura’s professional cycling lines like the Pro SL. But he’s also keen to broadening his interests across the range to fit his new, more ‘everyday’ lifestyle – from commutes to café rides. “There’s a lot going on in the sport right now,” Kittel says. “Indoor trainers and gravel are getting really big, there are the developments in e-cycling, and we are seeing women get more of the attention they deserve; I would be very happy if we see more change in that direction.”Marcel's Story
Graeme Obree & D2Z Aero
When speed is your life, your passion, your reason to ride, every detail matters. It’s why we’ve created the new Endura Drag2Zero® Aero collection, with aerodynamicist Simon Smart.
As our Surface Silicone Topography joins the long list of innovative products to be outlawed by cycling's governing body, we asked Graeme Obree, Endura's Disruptor in Chief, to take a look at some of the other designs to have fallen foul of the UCI's whims.Read More Graeme’s Story D2Z Aero Collection