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Endura Road

Garment technologies developed by Endura for the most demanding races in professional cycling are available to cyclists who ride only for passion in our flagship road collection - Pro SL.

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Endura MTB

Endura’s flagship MT500 collection has pushed the boundaries of function and durability setting new standards. Working with the Athertons and Hazzard Racing, the range has never been stronger or tougher.

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Sustainability is a value that is espoused all the way from the top of Endura and it now shapes the way we design our product and how we operate our business. For the year 2020 Endura pledge to plant at least one million trees to help remove carbon from the environment.

Our Commitment










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1 Million Trees. Every Year.

A step in the right direction.

From 2020 onwards, we commit to planting one million trees annually to help reduce the quantity of carbon in the atmosphere.

As a company that operates on a global level, we are very aware of our environmental impact and are working on a number of fronts to reduce our footprint. While we have been taking steps towards change - our kit has been PFC-free since 2018, we offer a repair service, and 1% of our net profit goes to good causes – we believe there is one over-riding challenge.

“The one thing we must focus on now is the climate emergency,” Endura’s founders Jim McFarlane and Pamela Barclay point out. “If we don’t tackle climate change then there will not be a planet to clean up.” (Read More)

Our Commitment

Endura's Hardcore Roadies

trust in the Substance of Advantage

Endura was founded by Jim McFarlane, a committed road rider and amateur TTer from the 80’s. From a solid engineering background, the Endura philosophy has always been based on the substance of advantage and not just the whim of style. We make the right kind of kit for tough conditions. We ride because that’s what we do. It’s a habit, it’s part of us, it's a constant.

We’ll still be riding when it’s no longer cool.

Men's Road Women's Road



Dan Atherton has been knocked down and out, but always got back in the ring again. Still a formidable driving force behind the scenes of the race team, these days Atherton measures himself against his fearsome engineering in the Welsh hills rather than against the clock on the World Cup circuit. An undisputed track visionary and a king of trail construction.

Dan wears Endura’s award winning and almighty MT500 Collection. With more titles than the most celebrated prize fighter, the MT500 Waterproof Jacket is the undisputed champion of mountain bike apparel delivering ultimate weather protection for epic mountain bike adventures.

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Respect is earned. Trust is forged. Reputation is hard won. Our Hummvee Short has been the last word in durability for nearly two decades, since we sat down with a group of straight-talking London cycle couriers and designed what they needed in a short. The result became a classic that was also immediately adopted by mountain bikers.

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