Dan Atherton has been knocked down and out, but always got back in the ring again. Still a formidable driving force behind the scenes of the race team, these days Atherton measures himself against his fearsome engineering in the Welsh hills rather than against the clock on the World Cup circuit. An undisputed track visionary and a king of trail construction.
Dan wears Endura’s award winning and almighty MT500 Collection. With more titles than the most celebrated prize fighter, the MT500 Waterproof Jacket is the undisputed champion of mountain bike apparel delivering ultimate weather protection for epic mountain bike adventures.Read Dan's story MT500 Jacket View MT500 Collection
HUMMVEE SHORT II
Respect is earned. Trust is forged. Reputation is hard won. Our Hummvee Short has been the last word in durability for nearly two decades, since we sat down with a group of straight-talking London cycle couriers and designed what they needed in a short. The result became a classic that was also immediately adopted by mountain bikers.Mens Womens
Endura & Sustainability
Producing products in a way that has minimal impact on the planet and the future for generations to come is incredibly important for Endura and our parent company Pentland Brands. We have made a number of significant steps in the right direction but we recognise the need to do more and faster. We also believe strongly in the ‘substance of sustainability’ and will not make a PR story out of an ‘eco gimmick’. Endura is committed to honestly reducing our global environmental footprint throughout the chain from source to end-of-life solutions. Here are some of the steps so far….Read More