the roadie favorite
A perennial favourite for the experienced roadie or the ambitious newcomer, the FS260-Pro collection combines performance, comfort and sharp styling throughout the range. The fresh, clean, contemporary look frames technologies filtering down from the Pro SL collection.Mens FS260-Pro Womens FS260-PRO
Endura & Sustainability
Producing products in a way that has minimal impact on the planet and the future for generations to come is incredibly important for Endura and our parent company Pentland Brands. We have made a number of significant steps in the right direction but we recognise the need to do more and faster. We also believe strongly in the ‘substance of sustainability’ and will not make a PR story out of an ‘eco gimmick’. Endura is committed to honestly reducing our global environmental footprint throughout the chain from source to end-of-life solutions. Here are some of the steps so far….Read More
HUMMVEE SHORT II
Respect is earned. Trust is forged. Reputation is hard won. Our Hummvee Short has been the last word in durability for nearly two decades, since we sat down with a group of straight-talking London cycle couriers and designed what they needed in a short. The result became a classic that was also immediately adopted by mountain bikers.Mens Womens
Graeme Obree’s Banned by the UCI
As our Surface Silicone Topography joins the long list of innovative products to be outlawed by cycling's governing body, we asked Graeme Obree, Endura's Disruptor in Chief, to take a look at some of the other designs to have fallen foul of the UCI's whims.Read More Graeme’s Story D2Z Aero Collection
Choose Life. Choose Bike.
Worn down by your daily commute by car or on public transport? Why not embrace riding to work by bike? In big metropolises around the world, millions of commuters are stuck in heavy traffic every day. However, tomorrow could be different: around 80.000 Londoners already choose to beat the rush by taking their bike. They choose to be faster, fitter, smarter, and healthier - and you can, too!Read more
The Stolen Hour
Mountain Fresh Utility
Sometimes a ‘stolen’ ride is the best ride. The no-time-to-change, ride-in-what-you’re-wearing kind of ride. Endura’s expanded Hummvee collection is filled with casual but technical garments that outperform street fashion, leaving you ready to ride at a moment’s notice.
Our Hummvee Collection has been around for nearly two decades and - with winter drawing closer - it's time to grab a ride whenever you can. The rugged Hummvee range has you covered.View the tribe View the collection