THE ENDURA "ONE MILLION TREES" INITIATIVE

Endura have just planted 1 Million Trees and will be CO2 Negative by 2024. Find out more about our sustainability stories.

CAMPAIGNS

Ticino Royale – Nathalie Schneitter’s Bond with Gravel

The new for spring 2022 women’s GV500 jersey and bibshorts give all day, all surface performance that has been tried, tested and approved by world class gravel grinders and adventure cyclists. Designed with input from world class adventure cyclists and new-found gravel aficionados alike, the GV500 range deploys our favourite tricks, materials and technologies from both tribes, to create adventure specific garments that are ready to tackle every surface.

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Road Lookbook - Spring / Summer 2022

At Endura we pride ourselves on engineering the substance of advantage, creating products that have been thoughtfully developed with the learnings of years outfitting teams on the men’s and women’s WorldTour circuits and brought a rack of game-changing innovation to help riders go further and faster.

Our Pro SL and FS260-Pro ranges have been refreshed for spring and summer with new colours to allow for committed road warriors to co-ordinate their outfits from head to foot like never before.

There’s new limited edition kits for women and men to create mix and match outfits that can be as match-matchy or clashy-clashy as you like.


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MTB Lookbook - Spring / Summer 2022

New season = new kit. The latest gear from our mountain bike ranges is now dropping into dealers, with fresh new looks for spring and summer riding, that has you covered from top to toe. There are new styles and new colours throughout our MT500, SingleTrack, Hummvee collections.

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Stick or Twist?, transcript available

STICK OR TWIST?

Sticky situations. Not usually something high on the wish list and not usually something you want to find yourself in, with just one exception that is. When it comes to MTB shoes, a sticky situation is precisely what you’re after, it’s what you dream of, it’s the goal, the very aim of the game. A non-sticky situation is at best a pedal slip, at worst it’s painfully gouging a chunk of flesh out of your calf or losing a race. Not good, not what you wanted at all.

Step forward, pun intended, the all-new Endura MTB Footwear Collection. Crammed to the gills with technology and innovation to make your pedal stroke smoother, stiffer and more comfortable, with better power transfer and crucially a super durable sole made of glue... Okay, it’s not made of glue, but it’s as sticky as hell… which is precisely why we named it StickyFoot™.

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MT500 Freezing Point for Deep Winter Riding, transcript available

MT500 Freezing Point for Deep Winter Riding

Reset the thermostat with the updated and expanded MT500 Freezing Point range and make even the coldest winter day a riding day. Our obsessive attention to detail is on show with the latest additions to our legendary MT500 range with right fabrics used in the right places and outstanding levels of insulation provided by innovative use of PrimaLoft Gold Insulation Active. We’ve listened to feedback from riders to make a number of improvements to create the ultimate cold weather riding kit.

Primaloft Gold Insulation Active boasts class leading warmth to weight ratio, tiny pack size, water-repellency, four-way stretch and superb breathability, making it the ultimate insulation for on-bike-wear.

MT500 Freezing Point’s jackets, gilets, trousers and gloves equip mountain bikers and adventure seekers for deep winter riding.

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High-Viz Road

Why is hi-viz actually the coolest gear on the planet? Well, that’s because you look at your very best when you’re seen, avoided and still very much alive after rubbing shoulders with motorists who just can’t see you in that all-black number when the light is fading, or visibility is poor. And because we know some hi-viz can make you look like you should be riding a jackhammer not a bike, we’ve even made some that looks pretty decent too (though we say so ourselves). You’re welcome.

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Endura Pro SL 3-Season Jacket - being too hot or too cold ends here., transcript available

Endura Pro SL 3-Season Jacket - being too hot or too cold ends here.

Have you ever faced, blurry eyed, into the depths of your wardrobe at stupid AM wondering what the hell to wear on that cold, wet, drying fast, maybe getting warmer later, cloudy, chance of sun type day in the knowledge that whatever you end up picking will either be too hot or too cold, or both, depending whereabouts in the ride you are or how many punctures in a row your mate gets?

Anyway, remove all this unnecessary stress from your daily decision making and just put on the Pro SL 3-Season jacket incorporating a detachable PrimaLoft™ inner gilet – warm enough for all the starts, stops and re-starts and cool enough, thanks to the Gods Of Serious Venting, to regulate your body temperature for the entirety of your ride.

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Expanded GV500 Collection For Year Round Gravel Bike Adventures

The need for escape and adventure has never been more widespread than in this year of lockdown, and the gravel bike category has really benefitted most from this. Autumn/ Winter ‘21 sees our small but perfectly formed gravel collection expand to cover the colder and wetter months of the year which don’t stop gravel riders getting out of the comfort and safety of the house.

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Hummvee Alpine Stolen Hour, transcript available

Hummvee Alpine Stolen Hour

Sometimes a ‘stolen’ ride is the best ride. The no-time-to-change, ride-in-what-you’re-wearing kind of ride. Endura’s expanded Hummvee collection is filled with casual but technical garments that outperform street fashion, leaving you ready to ride at a moment’s notice. Respect is earned. Trust is forged. Reputation is hard won. The iconic Hummvee Short still sits at the heart of the range. This versatile baggy short has been the last word in durability for nearly two decades since Endura sat down with a group of straight-talking London cycle couriers, way before it was cool or in the mainstream conscious, and designed what they needed in a short. They loved them, and so did mountain bikers; a legend was born. Because icons can be rugged as well as beautiful.

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Ride harder, longer - with Ergonomistry, transcript available

RIDE HARDER, LONGER

#ergonomistry
Endura and Phil Burt collaborative Ergonomistry Project launches with Taboo-busting NEW Women’s Pro SL EGM Bibshort. The Ergonomistry philosophy is very simple: Ergonomic innovation and comfort engineering, backed by both medical science and rigorous rider testing… Love at first fit guaranteed.

PHIL BURT The Ergonomistry Project