The Power of PrimaLoft®

The northern hemisphere might have passed through the winter solstice and the days are slowly getting longer every time we hurtle around the sun, but there’s still a fair bit of winter to get through. As we showed in our #BluebirdDay video there’s nothing finer that a ride on a cold, crisp day under the bluest of blue skies and with Endura’s innovative use of PrimaLoft® insulation, all of our tribes of riders can make the most of winter.

We’ve been deploying PrimaLoft for a number of years and now use it in a wider range of garments
than ever before. Developed as a water resistant synthetic alternative to down filling, PrimaLoft offers superb performance in terms of weight, compressibility and warmth and retains heat even in the presence of moisture. PrimaLoft was also the first branded synthetic insulation manufacturer to obtain bluesign® certification to give confidence in it as an ethical and environmentally sound product.

MTR PrimaLoft Jacket
Designed for fast and light offroad riding, the MTR PrimaLoft Jacket uses PrimaLoft® SILVER insulation for winter warmth when hitting the trails on frosty days or providing extra warmth pre/post cyclocross races. Lightweight windproof body panels are paired with durable, stretch ripstop windproof sleeves that will keep you at optional temperatures without impeding movement when the trail gets a bit frisky.

Wms Urban Flipjak
The women’s and men’s Flipjaks were where we first made use of PrimaLoft insulation and we’ve introduced a new version this winter with fresh new colours and an updated look. The core idea is the same – a reversible, insultated jacket with both subtle and bright colour options for riding around town. Some call it the Jekyll and Hyde of bike jackets...

Pro SL PrimaLoft Gilet
When paired with our Pro SL Shell Jacket, the Pro SL PrimaLoft Gilet forms the ultimate in all weather systems for the upper body. Using PrimaLoft® GOLD it packs up into a tiny bundle that you can pack into a back pocket. It’s a firm favourite adventure riders too due to it’s tiny pack size and outstanding warmth-to-weight ratio.

Pro SL PrimaLoft Glove
Cold weather doesn’t mean that your hands have to suffer. With stretch, softshell backhand and fingers and a seam-sealed, waterproof, breathable internal membrane, the Pro SL PrimaLoft Waterproof Gloves provide definitive winter protection for your digits.

Pro SL PrimaLoft Socks
You might not know this, but PrimaLoft is also available in yarn form as well as the little puff of warmth that you might have seen in store displays. We use a blend of PrimaLoft GOLD and silk in our Pro SL PrimaLoft Socks for a softer-than-cashmere feel and the toastiest of toes.