Endura Sport

All Tribes All Woman

Not only did 2018 mark 25 years of Endura, it was also the centenary of women in UK and Germany winning the right to vote. We pride ourselves on our track record and commitment to gender equality and work with an unrivalled host of world class female athletes across all of cycling's various tribes: road, MTB, track and triathlon. We're proud to call an inspirational roster that includes World, European and National Champions part of the Endura clan.

 

 

In this era of the ubiquitous pouting selfie representing female youth culture, we are advocates of supporting alternative paths and are passionate about inspiring the next generation with the help of our female athletes. Hear from Ashleigh Moolman-Pasio, Rachel Atherton, Denise Schindler and Lucy Charles, as our hardcore heroines pass on advice to their 12 year old self and what’s helped them become the role models that are today.

 

Share this video with a girl you know to encourage them to be active, grow in confidence and help them realise their potential as individuals.

 

 

In Renegade Stories, we’ve put together an unrivalled selection of fascinating interviews and profiles of athletes from every one of our rider tribes.

 

 

In October, Vittoria Bussi returned to the Aguascalientes Bicentenary Velodrome in Mexico to take on cycling’s blue riband event – the UCI Hour Record. We caught up with Vittoria recently to find out more about her motivation for tackling the record again – read more.

 

 

The world of enduro racing features one of our fellow Scots at the very top of the tree. Katy Winton has emerged as one of the stars of what’s still a relatively new discipline and an Enduro World Series title surely beckons for the Borderer – read more.

 

 

Movistar Team launched a women’s programme at the start of 2018 and the squad has exceeded all expectations, punching well above their weight at home and abroad. Eider Merino is their Spanish road racing champion - Hannah Troop caught up with the Basque to find out why suffering can be a good thing - read more EN / ES.

 

 

The Adventure Syndicate have been inspiring everyone with a string of on-the-edge challenges all year, none more so than Invernessian Jenny Graham who set off from Berlin to break a world record for an unassisted circumnavigation of the work – read more.

 

 

Endura’s own Ginnie Kennedy, part of our Merchandising team, set herself a challenge - to compete an iron-distance triathlon. Once she’d recovered, Ginnie gave us a warts and all rundown of a long day at the Lakesman triathlon - read more.